It’s frustrating when you can’t get airtime with senior decision makers! You know that you have the right solution, it will solve their issues, or save them time or money, but you are finding it increasingly difficult to get your message heard. You find that you are battling against tougher legislation, ...

Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements that work well together to layer your brand awareness across a varied audience. Whether you are launching a new brand, re-launching a revamped one or maintaining momentum, promotional gifts can add to ...

The telephone is an often under-appreciated and much maligned piece of office equipment. Have you stopped to consider how much business you conduct over the telephone? These 10 tips will help you improve your telephone presence and presentations. You are the “Manager of First Impressions” for your business. Whenever you pick ...

Testing direct mail pieces is the best way to track your return on investment (ROI). Direct mail marketing may not be an exact science due to the constant evolution of consumer behaviors and preferences, but some of the guesswork can be taken out of the process by simply testing various ...

Whether you know it or not, your database of current and past clients is your best source of new clients. “Prospecting” for a new client is time consuming and expensive. If you can find a way to increase your sales without the time commitment and expense of cold calling, mass ...

Newsletters are as personal as the individual writing them. No two should be alike, however, if your newsletter follows a simple format or guideline, the reader will always know where to find expected items in your newsletter. Subject Line - This should be a captivating Introduction to the interior of your ...

What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn’t have your marketing act together over the past year, there are are things you can do now to make your future marketing more successful. 1. Review ...

Figures released by the Office of National Statistics (ONS) have established that over 12.5 million people, more than 61% of the population, now have access to the internet. You may already recognise the importance of having a web presence, and will probably spend much time, effort and money driving people ...

This week I am working with a client who is drowning in success. He has been working on his business for two years (following four years work in his business). His sales are taking off and his team is rushed off their feet, stressed and heading for burnout. So my task ...

For those who are used to cold calling and the cut and thrust of selling in the private sector, selling to government has often been seen as a difficult affair of following and filling in the paper chain only to lose out in the end. Earlier this year the Office of ...