You are only as good as your last month, quarter or year in sales. A message I have heard frequently and lived through in different new business sales roles. You have a great month. You smash your target, only to start all over again the next month! How can
All too often companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft looks to ways in which to smooth out these cycles. Running one off ...
Reaching people by telephone is getting increasingly difficult. In fact, it is taking around 3 times as many dial outs to reach key decision makers in the UK as it did ...
In this issue John Bancroft looks at how companies can make better use of their content. Over the past 5 years in particular we have seen an explosion ...
Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We focus on what you need to do to get your email communications noticed!
Figures vary throughout different sectors, but it is generally accepted that 25 calls to potential clients, will lead to 12 favourable responses, with a further 5 developing in meetings to discuss your product or solution. Depending on your close rate you could end up with between 2 – 3 closed ...
A key area that companies constantly battle for integration is in their sales and marketing departments. Issues between these two departments can cause significant issues for your company from lost opportunities through to brand damage and lost sales opportunities. A recent survey of 500 sales and marketing professionals called ‘Closing the ...
The internet is growing on an exponential basis with thousands of websites, blogs and HTML pages created every single day. This means that it gets more difficult to drive traffic ...
With a recognised need for a more personal touch in B2B marketing and communications we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition. Are you losing hope when it comes to direct marketing? Is your company experiencing a decrease in mail ...
It is becoming increasingly difficult to get the attention of senior decision makers and buyers. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention and generally creating what we call ‘white noise’. For those unfamiliar with the ...
