Email has officially overtaken direct mail as a marketing method to generate more sales, but how do you make sure you are getting it right? We focus on what you need to do to get your email communications noticed! Subject Line - This is one of the most important elements – a ...
Figures vary throughout different sectors, but it is generally accepted that 25 calls to potential clients, will lead to 12 favourable responses, with a further 5 developing in meetings to discuss your product or solution. Depending on your close rate you could end up with between 2 – 3 closed ...
A key area that companies constantly battle for integration is in their sales and marketing departments. Issues between these two departments can cause significant issues for your company from lost opportunities through to brand damage and lost sales opportunities. A recent survey of 500 sales and marketing professionals called ‘Closing the ...
All too often companies will go through cycles of feast and famine, which can lead to other difficulties for your business. John Bancroft looks to ways in which to smooth out these cycles. Running one off lead generation campaigns with focused propositions in specific market sectors will generate good returns. Yet ...
The internet is growing on an exponential basis with thousands of websites, blogs and HTML pages created every single day. This means that it gets more difficult to drive traffic to your website, but there are lots of things that you can do. Search engine optimisation is considered ...
With a recognised need for a more personal touch in B2B marketing and communications we asked Emma Blewitt to look in to what companies need to do to stay ahead of the competition. Are you losing hope when it comes to direct marketing? Is your company experiencing a decrease in mail ...
It is becoming increasingly difficult to get the attention of senior decision makers and buyers. Key people in target companies are constantly bombarded with numerous approaches from emails, ezines, direct mail and telephone calls all vying for their attention and generally creating what we call ‘white noise’. For those unfamiliar with the ...
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, John Bancroft looks at ways to maximise your marketing budget. We know that the following ideas will enable you to do just that and help you to stretch your marketing budgets further. Component ...
It’s not just the government that’s guilty of losing sensitive data– a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law. Government departments have been in the news recently following the loss of sensitive personal data – a ...
Have you got to a point where you are starting to run out of new prospects? Maybe, senior decision makers are longer responsive to your marketing message or marketing propositions that have previously been successful. Sometimes the competition comes in with new ideas and propositions and slowly starts to erode your ...
