Here you will find a selection of articles covering a range of sales, marketing, and communication topics.
If you are looking for new ways of supporting your sales and marketing effort or on the look out for innovative marketing solutions and ideas read on.
As marketing budgets tighten and there is a need for marketing campaigns to deliver even higher returns on investment, you need to find ways to maximise your marketing budget. We know that the following ideas will enable you to do just that and help you to stretch your marketing budgets further.
Read the full article How to Maximise your Marketing Budget through Effective Content Reuse
It’s not just the government that’s guilty of losing sensitive data– a number of other organisations have transgressed recently. Here’s some advice to help you to stay on the right side of the law.
As your company grows, you continue to win more business, but things continually change in the market. New competition, changes in legislation and fresh needs of your customers. In fact, change is one thing that we can be certain of, yet, when was the last time you checked your focus or proposition.
Read the full article When Did You Last Question Your Marketing Focus
With increased competition, and as we move progressively towards a buyer’s market, finding new business is likely to become that bit harder.
If you are experiencing falling returns from your direct mail, reduced results from email marketing, low turn out to seminars, exhibitions, and poor results from telemarketing; maybe you too need to reconsider your approach and go for a more personal approach.
Read the full article Are you finding it difficult to get your buyer’s attention?
Promotional gifts are the perfect partner for any advertising and marketing campaign. Effective campaigns involve a combination of elements
Read the full article Create Brand Buzz With Promotional Gifts
Your website is your shop window – it tells people everything they need to know about your company. Not getting enough enquiries from the web? Our WebPod will help you to get the online presence you need.
Do you feel that your sales and marketing effort could achieve more? Leading companies agree that there is a skills shortfall in both sales and marketing and much can be done to improve. What do you need to do to improve?
Read the full article MSSSB Workshop Says Sales and Marketing Skills Falling Short
In a very short time Incognate understood our current management and our marketing strategy. In the course of the meeting they helped us realise that we could create a better marketing strategy. We have implemented the changes and within two weeks they are already bearing fruit.
Cliff Jenkins, Sales Manager, eAdvantage Solutions Ltd
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